It’s Red Ribbon Week once again in the U. S. and time to call awareness to the issues surrounding drug and alcohol addiction. The National Family Partnership, who coordinates Red Ribbon Week says that more than 80 million people participate in drug and alcohol prevention commitments during this week, particularly students.

Students this week are encouraged to pledge to live drug and alcohol free lives, while wearing red ribbons and other red clothing. Red Ribbon Week honors DEA agent Enrique Camarena (Kiki) who was captured and killed by drug traffickers in Mexico City in 1985.

Red Ribbon Week is the oldest and largest drug and alcohol prevention campaign in the U. S. and is a method of showing a visible commitment to a drug-free America.